THE WEB and TRANSITION MANAGEMENT
Relationship Between the Web and Innovation
|Numerous studies of innovation have
compared the output associated with different approaches
to organizing the work of creative people. For example, a
study of brainstorming compared the productive output of
people working in isolation to the output of the same
number of people organized into brainstorming groups.
There were two significant findings from this study.
First, in terms of the sheer number of new ideas
generated, the individuals working in isolation were able
to generate more new ideas. However, when considering the
perceived quality of the new ideas, the ideas coming out
of the group were considered to represent greater value.
Part of the explanation offered for this was that the
group was in a better position to challenge the ideas as
they were generated. This activity of publicly vetting
the ideas conceivable leads to ideas with greater
fitness. In addition, by working in groups, people are in
a position to build upon ideas generated by others. This
also may increase the fitness of the ideas by providing a
platform for enhanced creativity in idea generation.
Implications for process
Implications for the
more on webs...
conditions | why web | manifesto | nomenclature | optimizing | motto | maintenance | communication | web & innovation | web truth & growth
Copyright © 1997 MG Taylor Corporation
copyrights, terms and conditions