Avis Car Rental Company
What makes a meeting so engaging that people want to stay . . . even after two days?

The business landscape is populated with numerous ways corporations can improve efficiency. One of the organizations which looked at a variety of options was Avis. Avis was driving a number of initiatives to generate new ideas, streamline costs, and reengineer processes. Unfortunately, these initiatives were fragmented, taking too long and costing too much. How could synergy among these efforts support the application of corporate resources in the right place at the right time?

Project team members, advertising executives, and customers came together to collaborate in an MG Taylor® DesignShop® event. Originally, the entire group planned work together for two days, with a smaller team continuing for another two. However, at the end of two days no one wanted to leave! The entire group ended up staying for the entire four days. They developed plans that repositioned the organization to successfully cut costs while increasing service. Avis' advertising program is still using ideas generated during this 1994 DesignShop event.

The business landscape is populated with numerous ways corporations can improve efficiency. One of the organizations which looked at a variety of options was Avis. Avis was driving a number of initiatives to generate new ideas, streamline costs, and reengineer processes. Unfortunately, these initiatives were fragmented, taking too long and costing too much. How could synergy among these efforts support the application of corporate resources in the right place at the right time?

"For Avis, and for the employees, the results were great. They abandoned the conventional solution — the 'pretty good' solution . . . and moved to a great reservation system operating at lower cost and higher employee satisfaction." Leaping the Abyss: Putting Group Genius to Work, by Gayle Pergamit & Chris Peterson.

Customer Relationships
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