Guidelines for DesignShop® KreW
from an E-mail dated 01/30/1997
The MG Taylor network has compiled lists of general
guidelines for Knowledge Workers who are serving as KreW at DesignShop
events many times in its history. This is the most recent version based
on experience in one of our newer Management Centers, the Accelerated
Solution Center (ASE), operated by Ernst & Young.
Bryan Coffman's additional comments
and musings are found in maroon italics.
To "facilitate" means "to make easy". Our job
as knowledge facilitators is to make it easy for the participants
to concentrate all their attention and energies on a complex set of
challenges, problems and decisions. We are placing them in a highly
interactive and creative environment, removing all distractions and
barriers to creativity, challenging them to think "outside the
box", and driving them towards conclusions.
Our intent is to produce a Work Product that is finished when we
leave and is highly useful. This is usually,
but not always the case. Several types of products are possible outcomes
of a DesignShop event or workshop. If a chronological Journal is one
of the products, it's usually completed and shipped to the client
within a few days of the close of the event. Other short term work
products that the client may require for briefings, internal communications,
or as summaries are also produced on this short schedule. Another
class of work products may take a week or more to complete. These
products are more finely designed and researched, and usually help
push the client into new territory. The team that completes this type
of work product may work remotely and collaborate by e-mail and telephone.
Be sensitive that you are guests in someone else's shop. We believe
in and value what we do, even if it looks unconventional. Experience
before you judge. Allow yourself to be facilitated. Understand that
this will probably be an intense experience.
Go with the flow. This doesn't mean, however,
that you should not steer! You may be called upon to do things that
others consider menial or unimportant. We consider them vital to the
success of the event. There are no menial tasks if they are done to
facilitate the client.
Look farther than your task. Be cognizant of all that is going on
around you. Be curious. Play 'Spoze
with new ideas that challenge you or seem foreign.
No one will assign you work to be done
although they may ask you; no one is your "boss". Many people
on the KreW will help you understand the nature of the work and can
teach you whatever you need to know, but it is your responsibility
to step up to the work. We all choose to be here.
Be invisible. Avoid things like disruptive noise, side conversations,
running. You can take walks outside if you need to decompress. Even
little things like the crunching noise as you eat potato chips or
the click of a camera shutter is very noticeable at the wrong time.
Every minute you are in the center you should
be on and focused. This is not a difficult or stressful demand, but
one of natural, unselfed awareness.
Be ready for rapid shifts in what you thought was the scheduled agenda.
We have no hierarchy or privileged classes at the ASE, Management
Center environment or knOwhere store. We are one team working together
to make magic happen.
There are lots of ways to collect data. Also, be alert to the underlying
"why" of the data you're collecting. There's
also only one opportunity to collect data--the present--and then it's
gone. Choose to capture something or choose not to, but be deliberate
about your decision and its consequences for the future of the participants
and their ideas.
You may need to roll up your sleeves and help us design. Knowledge
Workers participate in all phases of the creative process: Scan,
Focus and Act.
You will get lots of questions or requests from participants or other
KreW members. We try to get an answer back in 5 minutes on ANY request.
If you don"t know, flag another knowledge worker for help.
We arrive 90 minutes before the participants. We generally stay long
after they leave. We put in long hours. Keep an eye on each other's
energy. Take care of each other.
Resist the temptation to converse with the participants. We do not
want to draw their attention away from their work. Especially do not
converse with participants about how the DesignShop process is going
or seems to them. That would be a real disservice to the event. We
want the participants "in the game" the whole time, not
to step back to the sidelines.
You will be exposed to important proprietary information. It must
Dress is casual/business casual. Be comfortable. Wear comfortable
shoes. Work in the center is fun. Enjoy!
copyright © 1997, MG Taylor Corporation.
All rights reserved
terms and conditions