Guidelines for DesignShop® Sponsors and Participants
from an E-mail dated 01/30/1997
Editor's Note: Sponsors are participants
who work with the facilitators and knowledge workers before the DesignShop
event to plan the event. This includes designing the days, finding the
right participants to attend, making sure that the participants understand
the rules of the game that have proven time and again to lead to successful
events. The list that follows is in evolution and will probably change
Notes by Bryan Coffman
are italicized in maroon.
The Sponsors co-design the event with the facilitation
team (which consists of facilitators and knowledge workers). They
work to define all the things that are in or out of the realm of possible
solutions. In this way the Sponsors are representing the participants
in the design of the event.
Sponsors play like participants during the event;
they do not observe.
The facilitation team is free to generate the journal
and work products, given guidance from the Sponsors. Stakeholders
are welcome to stay and work with the facilitation team to completion
of these products.
All participants are committed to attending the session
from beginning to end. Participants
who leave and then return during a session lose valuable context,
disrupt the performance of their team members who stay, and may derail
valuable solutions. Teams don't win games by letting their players
arbitrarily leave the field.
Participants must be people with "skin in the
game", who play with gusto because they have a critical need
for the outcome of the DesignShop process. They must be people who
can implement what they design, without needing to obtain an "OK"
from someone who is not present.
Bring participants from as broad a cross-section of
the organization as possible. Participants from up and down the value
chain and the hierarchy will add considerable value to the crafting
of the problem and the solution.
Honor the environment and spirit of "time out
of time". Keep the environment a safe place to design and take
risks. What happens here stays here.
Design for outcomes.
No visitors. Everyone present is either participating
or a knowledge worker on the KreW (facilitation team).
The facilitators will keep the Sponsors in the loop
on changes to the design during the event, if at all possible. The
Sponsors must trust that the facilitators know what they are doing
and will not degrade the design.
copyright © 1997, MG Taylor Corporation.
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